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I recently pulled a few ideas from my new book, Hyperfocus: How to Be More Productive in a World of Distraction, and adapted them for a piece in the Harvard Business Review. In case you’d like to read it, I’ve posted a snippet and a link to the full article below.
In the flurry of statistics that exist around personal productivity, there’s one I find especially alarming: The average person is distracted or interrupted every 40 seconds when working in front of their computer. In other words, we can’t work for even a single minute before we focus on something else. Sure, sometimes it’s easy to get back on track. But when our attention is completely derailed, research shows, it can take more than 20 minutes to refocus.
>>> Read the full piece here.