A quiet environment is a sign of success

When I was looking at apartments I didn’t notice the incredibly noisy construction right outside our windows. I attribute this oversight to the same phenomena that happens in the video where you count basketball passes – if you have never seen the video stop everything and go watch it.

Quiet = money

Vox did a video on how quiet has become a sign of quality.  And people sell quiet. Bose has become a noise reduction company, and so has Miele. And CEOs establish themselves as quality leaders by disconnecting their phones to have quiet time.

We know a lot about the negative impact of noise, because rich people fund studies to squelch developers. Environmental noise effects not only our hearing, but our sleep, social skills, and cardiovascular health.

Too much noise is a sign of poverty.

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