What if girls aren’t oppressed?

The Bureau of Labor says that by 2026 we will be short 1.2 million engineers. Right now, the majority of developers are men. So presumably it’s a crisis that women are not in STEM.

Microsoft is thinking that filling the funnel with girls is the way forward. Microsoft decides the Wonder Woman movie has a female protagonist, so girls will identify with her. And Microsoft announces it will solve this engineering shortfall with Wonder Woman. Coding lessons for girls! Turn your tech skills into superpowers!

But the majority of people who saw the Wonder Woman movie were male. And, the majority of those viewers were ages 25-44. So Microsoft targeted girls who want to code with a character from a movie only 2% of girls saw.

Which is because it’s likely based on a porn fantasy. But whatever, as a gimmick for coding, Wonder Woman was a huge failure.

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